Premium Goods and Nike are teaming up once again with a bold take on the classic Air Max 1 silhouette. This collaboration highlights heritage design, community pride, and bold color blocking.

The Brooklyn edition comes crafted with green, yellow, red, and navy panels atop white mesh and a gum sole. Limited to 718 pairs, it honors Brooklyn’s 718 area code. Key details include a metallic silver Swoosh, red “.04” tongue tag, and embroidered “Premium Goods” branding on the heel. Premium leather, mesh materials, and special “Brooklyn to Houston” packaging elevate the story.

The Houston pair is dressed in White, Sport Red, Varsity Royal, and Hyper Violet. While official images have not surfaced yet, the colorway promises another standout look. Limited to 713 pairs, it represents Houston’s 713 area code and local culture.

Each pair blends Nike’s Air Max legacy with Premium Goods’ unique storytelling approach. Expect clean materials, bright contrast colors, and co-branded finishes that make each version feel exclusive and meaningful.

Premium Goods Nike Air Max 1 Release Date

Expect both Premium Goods x Nike Air Max 1 styles to begin releasing in July 2025 in limited quantities. The retail price tag is set at $160 USD each.

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UPDATE 7/7/25: Premium Goods x Nike Air Max 1 drops July 13 in Houston (713 pairs) and July 18 in Brooklyn (718 pairs). Each shoe tells a story through contrast colors, premium materials, and details like the “Premium Goods” heel embroidery and red “.04” tongue tag. The special “Brooklyn to Houston” packaging seals the collaboration’s cultural message.

Stay tuned for more updates and exclusive release info.

Photos: High Snobiety

Photos: Clint419 of Corteiz / Urban Syndicate / awm.photo