Home Pony Pony Announces Joey Bada$$ as Creative Director

Pony Announces Joey Bada$$ as Creative Director

Pony officially announces today the natural evolution of Joey Bada$$ from campaign star to the brand’s their first-ever Creative Director.

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Launching his debut capsule collection with the brand (+ first footwear collaboration ever now available at Urban Outfitters, Zumiez and PONY.com), Joey worked with the PONY team to concept, design and style the four-piece capsule collection featuring “Pro Era” colors and design elements in addition to the classic PONY chevron.

The campaign images captures his natural style, how Joey is a “Product of New York” and his native borough of Brooklyn – locations like Sweet Chick, Prospect Park and surrounding areas.

The initial collection, “Pro Era” premium suede collection are available today in the following colorways: Red, Green and Yellow at Urban Outfitters and urbanoutfitters.com for $75 USD.

Pony Joey Bada$$ Creative Director

Pony Joey Bada$$ Creative Director

Pony Joey Bada$$ Creative Director

Pony Joey Bada$$ Creative Director

Pony Joey Bada$$ Creative Director

Pony Joey Bada$$ Creative Director

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Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"
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