Pokémon is celebrating its 30th anniversary with an extensive collection coming to Target. While not limited to just clothes, the assortment will feature over 100 pieces spanning apparel, accessories, home goods, electronics, candies, snacks, toys and more when it launches later this year.

The Starter’s Kanto pullover jacket appears to be one of the heavier hitters in the drop. Joe Jonas wears it in the campaign, and the design pulls straight from the original games with a blue, red, and yellow color scheme. Hidden on the pouch pocket flap are the eight Kanto Gym Badges, which gives the jacket a nice extra detail without overdoing it.

The rest of the collection keeps that same nostalgic feel. Target mixed in collabs with familiar names like Mead, Caboodles, Lip Smacker, and Starter, while the accessories side adds fun stuff like Trapper Keepers, kickballs, Butterfree hair clips, 151-piece puzzles, and blind box water bottles inspired by Water-type Pokémon.

Target is also treating the launch like a bigger event in select stores. Target SoHo in New York City will host interactive experiences, giveaways, photo moments, and character-themed activations tied to the release.

The Pokémon x Target collection drops in two parts. Drop 1 arrives May 2, 2026 in stores and May 3rd online, while Drop 2 follows on June 6th.

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