Pikachu appears across the sleeves and back of a Billionaire Boys Club varsity jacket, one of several pieces in the brands’ latest Pokémon collaboration. The collection marks Pokémon’s 30th anniversary and follows their 2022 release, with familiar anime artwork spread across apparel, accessories and rugs.

BBC’s astronaut and arch logos share space with characters including Mewtwo, Charizard, Eevee, Togepi and the Squirtle Squad. Graphic T-shirts, hoodies, zip-ups and pants make up much of the clothing lineup, alongside a striped Mew rugby shirt. Several characters get dedicated designs, with artwork that pulls from their early appearances.

Jigglypuff and Mewtwo also appear on rugs, while a small red-and-white cap keychain takes after Ash’s hat. Those extras extend the selection beyond clothing without straying from the Pokémon references used throughout the collection.

An early EQL draw offers three pieces ahead of the full release: the $485 Pikachu Evolutions Jacket, $135 Mew Rugby Shirt and $350 Jigglypuff Lullaby Rug. Entries remain open through November 12 at 7:59 a.m. ET. Winners will be notified and charged before launch, and every entry also goes into a separate drawing for a Pokémon x Billionaire Boys Club & Billionaire Girls Club gift box.

The Pokémon x Billionaire Boys Club 30th Anniversary Collection arrives November 13, 2026, at 10 a.m. ET, through Billionaire Boys Club.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page.