The Pokémon Anniversary clock hits 30 in 2026. The kickoff lands on February 27th, tied directly to the original Japanese release of Pokémon Red and Green.

Early details suggest a wide, carefully staged rollout. Pokémon 30th anniversary collaborations are already confirmed with LEGO, Uniqlo UT, adidas Originals, and McDonald’s. More partnerships are expected as the year approaches.

McDonald’s is first to move. A dedicated Happy Meal release is locked in. As usual, the trading cards are the real draw, mixing longtime favorites with newer-era Pokémon.

Outside food, the focus shifts to lifestyle product. adidas Originals appears positioned for footwear and apparel storytelling. LEGO and Uniqlo UT lean into collectibility and nostalgia. Together, these Pokémon 30th anniversary collaborations point to a slow, global build through 2026.

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