Pharrell Williams, the visionary artist and designer, continues shaping Louis Vuitton’s men’s fashion. Appointed in 2023, he has seamlessly carried forward Virgil Abloh’s innovative legacy while adding his unique style. Known for redefining streetwear with brands like BBC Ice Cream, Pharrell’s newest creation, the ButterSoft sneaker, reflects his distinct design philosophy.
Unveiled on social media, the ButterSoft sneakers blend nostalgia with luxury. The silhouette features a chunky profile and oversized tongue, evoking retro designs like the Nike Cortez. Pharrell’s earlier footwear projects, such as BBC Ice Cream, also influence the aesthetic. Louis Vuitton’s branding appears subtly, reinforcing the high-fashion appeal.
The ButterSoft collection offers diverse colorways to suit various tastes. Options include monochromatic styles, vibrant hues, two-tone designs, and a bold Damier print. Each version highlights Pharrell’s playful creativity while staying true to Louis Vuitton’s elegant craftsmanship.
Although the release date remains unconfirmed, the ButterSoft sneakers are expected to launch as part of Louis Vuitton’s Fall/Winter 2025 collection. They are likely to feature a premium price reflecting Louis Vuitton’s luxurious legacy.
Pharrell’s ButterSoft sneakers represent a fresh chapter in luxury footwear. By bridging the gap between streetwear and high fashion, he continues to push boundaries and redefine the landscape. Fans and collectors eagerly anticipate the debut of this groundbreaking collaboration, showcasing the enduring partnership between Pharrell and Louis Vuitton.
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Release Date: Fall/Winter 2025
Price: €1,500
UPDATE 1/26/25: The Louis Vuitton ButterSoft monogram colorways debuted at the AW25 after-show reception, each priced at €1,500. Offered in vibrant shades of orange, yellow, blue, black, and green, these exclusive 1-of-1 pairs are not slated for a public release.
Grab a detailed look at the “Orange Monogram” pair below.
Photos: SneakerDenn
Photos: _thibo
Photos: loucido
Photos: Pharrell