Pharrell Williams and Billionaire Boys Club (BBC) are set to release another adidas NMD Hu later this fall season.
Titled, “Heart/Mind,” this adidas NMD features a swirled pattern in a mix of Pink and Purple tones with Japanese characters in its signature bold embroidered text. Purple EVA insert overlays atop a White Boost midsole and Purple trail rubber outsole completes the design.
These are not to be confused with the other BBC “Heart/Mind” colorway in Red, Navy, and Yellow that originally surfaced back in January. That pair is not a BBC-exclusive, unlike this Pink/Purple iteration.
Pharrell BBC adidas NMD Hu Release Date
Look for both the Pharrell x BBC x adidas NMD Hu “Heart/Mind” colorways to release later this October 20th at select retailers in Tokyo. The retail price tag is set at $250 USD.
Style Code: G26277
Release Date: October 20, 2018
Price: $250
UPDATE: Billionaire Boys Club has just announced that this BBC Exclusive adidas NMD Hu will release on October 20th at select locations in Tokyo. While these won’t be available in the states, the rest of the BBC x adidas Hu Collection will be available on adidas.com.
Photos: shawnlee1978