Adidas has announced a new 10-year deal with Penn State set to take effect July 1, 2026. The deal is yet another college athletics program to jump to the Three Stripes after St. John’s University announced their partnership change earlier this week.
Athletic Director Patrick Kraft understands that its progressive new chapter, mentioning record financial support, improved NIL opportunities and state-of-the-art technology that aims to improve both athlete performance and brand development. It’s not just about a new uniform for Penn State, it’s a new era of investment and innovation, and that’s what student-athletes notice.
Seven hundred and thirty-two men and women across the basketball, football, wrestling, soccer, and many more programs will compete in Adidas apparel starting in 2026. Fans will be able to shop official Blue & White merchandise directly through adidas.com for the first time, helping the school’s passionate fan base show their pride in the latest gear.
The partnership is an exciting new step in the evolution of Penn State Athletics.
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