Converse has just announced its latest athlete addition—Boston Celtics guard Payton Pritchard. As a key part of the team’s rotation, Pritchard brings energy, hustle, and a deep connection to Boston. Now, he joins a growing Converse Basketball family alongside stars like Shai Gilgeous-Alexander and Kelly Oubre Jr.
This partnership carries extra meaning as Converse is proudly based in Boston. Pritchard continues the tradition of Celtics athletes wearing the Star Chevron. His signing highlights Converse’s dedication to blending basketball, style, and individuality.
Speaking on the announcement, Pritchard shared, “As a player, I’m always pushing what’s possible. Converse shares that mindset. I’m excited to join and help inspire others to express themselves.”
Converse CEO Jared Carver added, “Payton’s commitment to both sport and community makes him a perfect fit. Together, we aim to empower the next generation of basketball creatives.”
The brand is known for combining bold design with performance, staying true to its roots while expanding its athlete lineup. This new chapter shows Converse’s push forward in basketball culture.
Each signing not only boosts visibility but also reflects the brand’s core mission—celebrating self-expression through sport. Converse is building a roster that speaks to heart, hustle, and creativity on and off the court.
Expect to see more from Pritchard as the season unfolds, both in-game and through upcoming Converse campaigns.
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