The Parley adidas Ultra Boost Coral Bleaching Collection has been officially unveiled that includes the adidas Ultra Boost, Ultra Boost Uncaged and Ultra Boost X. Each sneaker comes dressed in a White colorway that references the metaphorical White flag to the oceans and a wake-up call to the world about the threat of Coral Bleaching.

The shoes are also equipped with an NFC Chip – a unique digital experience to learn more about the adidas x Parley partnership as well as the Parley A.I.R. Strategy.

“The new white colorway we are introducing across the adidas x Parley collection aims to make not only a style statement but an environmental one too. Humanity has been waging battles against pollution of the oceans for too long, and the colorway is symbolic of the peace we need to make with the Oceans,” said Matthias Amm, category director of running at adidas.

Look for the Parley For The Oceans x adidas Boost Running Collection to release on June 8th in-store and online. The retail price tag is set at $200 USD.