Pharrell’s JOOPITER platform is taking sneaker culture into luxury territory with an exclusive auction titled “Jordan’s Jordans.” The digital auction house will feature five rare Air Jordan Player Exclusives, each handcrafted for Michael

Jordan himself—spanning pivotal chapters of his career both on and off the court.
Bidding opens November 6–18, 2025, with each pair expected to fetch between $40,000 and $60,000 USD.

Air Jordan 1 “Chicago” (1985)

Leading the lineup is MJ’s Air Jordan 1 “Chicago” PE, a mid-cut version customized with eight eyelets instead of nine, reflecting his personal fit preference—size 13 on the left, 13.5 on the right.

Air Jordan 8 “Playoffs” (1993)

Next is a game-worn Air Jordan 8 “Playoffs”, laced during his 35-point performance against Atlanta in 1993’s opening playoff game. The pair later landed with Jordan’s longtime bodyguard, John Wozniak—the same man immortalized in The Last Dance.

Air Jordan 9 Baseball Cleat “Barons” (1994)

Jordan’s short-lived baseball chapter is represented by Air Jordan 9 cleats made for his Birmingham Barons stint, while the Air Jordan 11 “Concord” and “Bred” pairs complete the set—each signed and tied to his 1995–96 championship season and first post-retirement title.

Air Jordan 11 “Concord” (1995–96)

Air Jordan 11 “Bred” (1996)

For collectors, JOOPITER’s “Jordan’s Jordans” isn’t just another auction—it’s a once-in-a-generation moment to own history straight from the GOAT’s feet.

Stay up to date with all upcoming Air Jordan releases from our Air Jordan Release Dates page. Be sure to follow us on Twitter and Instagram.

Jordan Brand is keeping things moving with the Air Jordan 40 “Bordeaux”. A high-fashion take on a classic color that made quite the statement in the Jumpman archives, this take on the Bordeaux theme is a luxurious shade that pops, yet keeps its cool. While “Bordeaux” debuted on the Air Jordan 7 way back in 1992, it’s aged into a true modern classic, and the Air Jordan 40 gives us a cleaner, contemporary take on the enduring tone.

Composed of layered tones in Bordeaux, Burgundy Crush, and University Red, this Air Jordan 40 is comfort in a sneaker. The layering of plush nubuck and suede across the upper creates a velvet-like texture that sits atop a contoured ZoomX midsole for all-day cushioning. Signature details like the Jordan 3 inspired panel shapes, reflective accents reminiscent of the AJ13, and an outsole pattern with a nod to the AJ12 connect 40 years of Jordan designs together.

More than anything else, this take on the AJ40 feels ultra-put-together. Cool on the court, yet equally at home on the town, this release skews toward the elegant side of the spectrum. The Bordeaux shade combined with the wine-stained tones of the color palette create an understated, almost introverted collector’s look that wows without trying too hard. It’s that kind of attention to detail that sneakerheads will appreciate: an understated colorway that needs no bells or whistles to make a statement.

After dropping in a few notable colorways since its release earlier this year, the Air Jordan 40 in “Bordeaux” is a release that manages to capture the silhouette’s sweet spot of modernity and nostalgia.

The Air Jordan 40 “Bordeaux” will be released Holiday 2025 for $205 USD. It will be available in men’s sizing at Nike.com and Jordan Brand retailers.

Stay up to date with all upcoming Air Jordan releases from our Air Jordan Release Dates page. Be sure to follow us on Twitter and Instagram.