Jordan Brand is keeping things moving with the Air Jordan 40 “Bordeaux”. A high-fashion take on a classic color that made quite the statement in the Jumpman archives, this take on the Bordeaux theme is a luxurious shade that pops, yet keeps its cool. While “Bordeaux” debuted on the Air Jordan 7 way back in 1992, it’s aged into a true modern classic, and the Air Jordan 40 gives us a cleaner, contemporary take on the enduring tone.
Composed of layered tones in Bordeaux, Burgundy Crush, and University Red, this Air Jordan 40 is comfort in a sneaker. The layering of plush nubuck and suede across the upper creates a velvet-like texture that sits atop a contoured ZoomX midsole for all-day cushioning. Signature details like the Jordan 3 inspired panel shapes, reflective accents reminiscent of the AJ13, and an outsole pattern with a nod to the AJ12 connect 40 years of Jordan designs together.
More than anything else, this take on the AJ40 feels ultra-put-together. Cool on the court, yet equally at home on the town, this release skews toward the elegant side of the spectrum. The Bordeaux shade combined with the wine-stained tones of the color palette create an understated, almost introverted collector’s look that wows without trying too hard. It’s that kind of attention to detail that sneakerheads will appreciate: an understated colorway that needs no bells or whistles to make a statement.
After dropping in a few notable colorways since its release earlier this year, the Air Jordan 40 in “Bordeaux” is a release that manages to capture the silhouette’s sweet spot of modernity and nostalgia.
The Air Jordan 40 “Bordeaux” will be released Holiday 2025 for $205 USD. It will be available in men’s sizing at Nike.com and Jordan Brand retailers.
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Color: Bordeaux/Burgundy Crush-University Red
Style Code: HM9931-601
Release Date: 2025
Price: $205


































































































































































































































