That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.

“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”

The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.

The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.

Nike Basketball partnered with Wieden + Kennedy of Portland, Ore., to create the film. Award-winning film editor Angus Wall directed and edited the film; he also edited previous Nike Basketball spots “Celebration” and “Black Mamba” in collaboration with Bryant.

The Mercurial Vapor IX is engineered with a completely new upper to deliver a level of support and touch for players to deliver a deadly combination of speed and skill when it matters most. Nike’s new Speed Control texture on the upper gives players the confidence to perform at speed with enhanced friction that combines with a snug and responsive fit — a hallmark of Mercurial boots. The Speed Control texture wraps around the foot, giving the boot friction when necessary without compromising on the soft touch the player requires. The upper also locks down the foot and prevents unnecessary movement within the boot, while a minimal and soft heel area maximizes comfort and therefore the performance of those wearing them.

Nike’s innovative All Conditions Control (ACC) technology further aids performance; the special treatment now used on all Nike boots ensures a consistent touch whether playing in wet or dry weather.

Traction is everything for the player who relies on explosive speed and who wears the Mercurial Vapor IX. Twin studs at the back allow for a quick release from the turf, and the asymmetric design of the stud configuration delivers an explosive start. Highly responsive blades also allow for game-altering changes in direction at speed.

The Mercurial Vapor IX features a unique, lightweight plate, incorporating two different pieces of glass fiber that increase flexibility and responsiveness, providing energy return in the heat of the game.

Since its original launch over 10 years ago, the Mercurial has always stood out. Bold and exciting, the boot’s color and design has always ensured its players are noticed. The new Vapor IX is no different. Featured in striking fireberry and sunset colorways, the boot makes a bold statement on pitch. Both colorways will be available for pre-order on January 18 and on January 31 at Nike.com and retailers worldwide.

The Mercurial Vapor IX is engineered with a completely new upper to deliver a level of support and touch for players to dominate the opposition with lighting speed when it matters most.

“Vapor Trail” captures a passage of play from a pitch-level perspective that unfolds through a vortex of explosive speed. In its wake we see players, fans, stadium security, ball boys and a tumbling linesman literally blown over. No one is spared from the relentless force — a coach loses his glasses and players cling to the dugout, seconds away from being swept away.

Sports photographers and police struggle to combat the relentless wave of explosive speed pitch side, huddling against flying banners and debris.

As the film builds to a crescendo we see the cause of this force of nature: Cristiano Ronaldo bursting out of the maelstrom, skipping past sliding defenders with lightning footwork and firing the ball into the back of the net.