Saturday, April 4, 2026
Home Blog Page 37

Hello Kitty x Converse Chuck Taylor 70 “Swarovski” Releases March 5th

A familiar icon is back in the mix, but it doesn’t feel like a straight throwback. There’s a slightly cleaner, more dressed-up vibe this time around. The Hello Kitty x Converse Chuck Taylor 70 “Swarovski” is part of a bigger capsule, with pairs arriving March 5th in both adult and kids sizing.

Build wise it’s true to the Chuck 70 but dialled up a notch in terms of detailing. Starting off with a cream canvas base. Embellished with a Swarovski crystal Hello Kitty graphic across the side which sparkles when walking. These are details you start to appreciate more as time goes on.

Pink hits show up in small ways throughout, on the midsole piping, inside lining, and the translucent outsole underfoot. There’s a tiny bow worked into the toe, and the heel swaps the usual branding for a bold Hello Kitty hit. Hanging off the shoe is a detachable charm that pairs a Converse All Star tag with a crystal Hello Kitty piece.

The Hello Kitty x Converse Chuck Taylor 70 “Swarovski” lands through Journeys and SNKRS as part of a wider drop, which also brings in several styles for adults and kids. Some lean more graphic, others keep things playful, but everything releases together on March 5th.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

Hello Kitty x Converse Chuck Taylor 70 “Swarovski”
Color: White/Red
Style Code: A17695C-100
Release Date: March 5, 2026
Price: $352

Hello Kitty x Converse Collection
Release Date: March 5, 2026

Jacquemus x Nike Moon Shoe Releases March 9th

Nike is revisiting one of its standout collaborations from last year as the slim sneaker trend continues to gain traction. Teaming up again with French label Jacquemus, the brand is bringing back its modern take on the Moon Shoe, this time in a fresh set of colorways arriving sooner than expected.

That rollout is already locked in, with the new Moon Shoe colorways set to release on March 8th at Jacquemus boutiques. Pre-orders begin March 3rd, followed by an online launch on March 9th at 2PM CET via Jacquemus’ official website, giving early access shoppers a head start ahead of the wider drop.

Despite its name, the Moon Shoe isn’t designed for space. The concept traces back to Nike’s early track and field innovation, where the outsole’s rugged traction pattern left marks in the dirt that resembled astronaut footprints from the 1969 moon landing. That visual connection ultimately inspired the now-iconic nickname.

Jacquemus first reimagined the silhouette for Fall 2025, introducing a fashion-forward update that blended sport and minimalism. The design featured soft nylon materials and a refined, low-profile shape, quickly becoming a standout within Nike’s lifestyle lineup. Initial colorways like black, red, and sail/navy helped establish the model’s presence in the growing slim sneaker category.

For the upcoming season, the collaboration shifts into lighter tones suited for spring. New options include Soft Pearl, Fauna Brown, and Aluminum Pink offering a softer palette while maintaining the shoe’s sleek identity.

Jacquemus Nike Moon Shoe Release Date

With anticipation building, early access notifications are already open through Jacquemus, signaling that another high-demand release could be on the way. The new Moon Shoe colorways will officially launch March 8th at Jacquemus boutiques, with pre-orders starting March 3rd. An online release will follow on March 9th at 2PM CET via Jacquemus.com.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

Jacquemus x Nike Moon Shoe
Color: Soft Pearl/Sail
Style Code: HV8547-002
Release Date: March 9, 2026
Price: $180

Jacquemus x Nike Moon Shoe
Color: Fauna Brown/Soft Yellow-Cashmere
Style Code: HV8547-200
Release Date: March 9, 2026
Price: $180

Jacquemus x Nike Moon Shoe
Color: Aluminium Pink/University Red-Sail
Style Code: HV8547-601
Release Date: March 9, 2026
Price: $180

Pokémon x PUMA All-Pro Nitro 2 “Pikachu” Releases April 2026

Pokémon and PUMA continue to build on their crossover lineup, this time stepping onto the basketball court with a bold new release. Following last year’s Mewtwo-themed PUMA Suede, the partnership now shifts toward performance with a special edition of the All-Pro Nitro 2 inspired by Pikachu.

The design leans heavily into Pikachu’s signature look while still keeping things wearable for everyday hoopers. A vibrant yellow upper dominates the shoe, paired with black accents and subtle metallic hits across the formstrip. Red suede details appear around the eyestays, while a deeper maroon tone runs along the heel area. Branding plays a key role, with Pikachu graphics and Pokémon logos placed on the heel and insoles for a clear collaborative identity.

Beyond the visuals, the All-Pro Nitro 2 remains one of PUMA’s top basketball models outside of signature lines. It features a NITRO SQD foam midsole designed to balance cushioning and responsiveness on the court. Underfoot, a mix of traction patterns supports quick cuts and multi-directional movement, making it a functional option for serious play.

This release continues a growing run of Pokémon collaborations across multiple brands, with more projects already on the horizon as the franchise approaches its 30th anniversary.

PUMA All-Pro Nitro 2 “Pikachu” Release Date

The Pokémon x PUMA All-Pro Nitro 2 “Pikachu” is set to release on April 1st, priced at $140 USD.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

Pokémon x PUMA All-Pro Nitro 2 “Pikachu”
Style Code: 312843-01
Release Date: April 1, 2026
Price: $140

Bronny James’ Nike LeBron Witness 9 PE Now Available (March 2026)

UPDATE 3/2/26: The Nike LeBron Witness 9 “Bronny James” is now available on Nike.com for $115 USD.

Original Story 2/13/26:
With the NBA season rolling through All-Star Weekend, Bronny James continues to take meaningful steps in defining his own lane—both on the court and within Nike Basketball’s ecosystem. The latest development comes with the official reveal of his Nike LeBron Witness 9 PE, a pair that introduces his first personal logo into a retail-ready silhouette.

Bronny James debuts Nike LeBron Witness 9 PE with signature logo during Lakers game
Bronny James debuts his Nike LeBron Witness 9 PE with signature logo during a game against the Cavaliers.

The shoe made its on-court debut in Cleveland during a recent matchup against the Cavaliers, marking the first time Bronny’s signature mark appeared in game. Positioned on the heel, the logo features a stylized lowercase “b” with sharp, angular edges and an embedded number 9, giving the design a distinct identity tied directly to his name and jersey number.

Visually, the pair leans into a bold, high-visibility pink upper, contrasted by black detailing through the lining and laces. A dual-layer Swoosh setup runs along the lateral side, combining dark navy and white for added depth. On the tongue, the LeBron Witness branding remains intact, while the toe features “bronny” embroidery in a gothic-style font, reinforcing the personal storytelling baked into the design.

Underfoot, the model carries a sculpted midsole with a translucent pink finish and React cushioning, paired with a traction pattern built for quick cuts and stability. The overall construction stays true to the Witness line’s role as a performance-driven takedown model, one Bronny has consistently favored early in his career.

The Bronny James x Nike LeBron Witness 9 PE is currently expected to release March 2, 2026 through Nike Basketball retailers and Nike.com.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

Nike LeBron Witness 9 “Bronny James”
Color: Desert Pink/Pink Rise-White-Black
Style Code: IO7381-600
Release Date: March 2, 2026
Price: $115

Naked Copenhagen Reworks The Nike Shox Z And Calistra With Sleek Metallic Touches

Naked Copenhagen is adding a sleek, fashion-forward edge to Nike’s ongoing Shox resurgence with a new women’s-focused collection. Building on the momentum of the Nike Shox Z, the collaboration introduces two standout styles that tap into current “it girl” aesthetics while pulling inspiration from early 2000s design.

The collection leans into a dark, metallic palette influenced by Copenhagen’s rain-soaked streets. The Nike Shox Z keeps things clean and modern, featuring a Metallic Hematite mesh upper paired with black accents across the laces, heel, and signature Shox cushioning system.

However, the spotlight shifts to the newly introduced Shox Z Calistra. This model blends a ballet-inspired silhouette with performance-driven Shox tooling, creating a unique hybrid that feels both delicate and technical. Design cues nod to the classic Nike Shox R4, especially around the heel and spine, while the upper adds abstract molded textures and a slim leather strap across the forefoot for a refined, almost dance-like finish.

Altogether, the project highlights Nike’s push to reinterpret archival tech through a lifestyle lens tailored to women’s fashion trends.

The Naked Copenhagen x Nike Shox Z Pack is set to release on March 7th through Naked’s website and retail locations, with a broader launch expected shortly after.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

Naked x Nike Shox Z (W)
Color: Metallic Hematite/Wolf Grey-Black
Style Code: IO9319-001
Release Date: March 7, 2026
Price: TBA

Naked x Nike Shox Z Calistra (W)
Color: Black/Off-White
Style Code: IR5519-001
Release Date: March 7, 2026
Price: TBA

LeBron James Debuts Nike LeBron 23 “Big Bang” PE

LeBron James continues to tap into his legacy moments, this time revisiting one of his most iconic All-Star themes with a fresh Nike LeBron 23 “Big Bang” PE. While the model has largely been used to celebrate milestones across his career, this latest player-exclusive shifts focus toward nostalgia, drawing direct inspiration from the 2012 “Big Bang” LeBron 9.

The sneaker arrives in a bold two-tone orange upper, highlighted by brighter accents on the tongue and detailed stitching that separates the crown-shaped lower section from the lighter upper build. Adding to the storytelling, LeBron brings back his original LBJ23 logo on the medial side, reinforcing the self-referential theme behind the design.

Underfoot, the pair swaps the original neon green outsole for a clean white finish, while still keeping signature details like the comet-style tongue branding. Carbon fiber black Swooshes appear on the lateral side, paired with classic Nike branding on the medial, tying together past and present elements.

Although LeBron debuted the pair during a strong performance against the Warriors, there are currently no release plans. Like many of his on-court exclusives, this “Big Bang” LeBron 23 is expected to remain a PE, adding another rare chapter to his extensive signature lineup.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

Photos: NBA Kicks

Aritzia x Nike LD-1000 “Sesame” Releases March 3rd

Nike and Aritzia continue to build on their growing partnership with a refined update to the LD-1000, arriving in a clean “Sesame” colorway. The collaboration reflects Aritzia’s steady rise in the U.S. market, translating its “everyday luxury” identity into footwear alongside Nike’s heritage catalog.

Following their first release in October 2025, this latest version sticks with the same elevated direction. The LD-1000 is reworked using premium materials, highlighted by soft leather construction and a muted brown-toned palette. The overall look leans minimal and polished, embracing a subtle aesthetic rather than loud branding.

Details play a key role in setting this pair apart. Small embossed Swooshes near the toe, Nike branding on the heel, and cursive lettering on the tongue add a refined touch without overwhelming the design. Waxed laces enhance the upscale feel, while a gold star charm provides a slight pop that complements the otherwise understated build.

Release details for the Aritzia x Nike LD-1000 “Sesame” are already confirmed. Early access is currently available, with a wider launch set for March 3rd through Aritzia’s website, retail locations, and Nike platforms. Select pairs purchased directly from Aritzia will include exclusive packaging and special hangtag detailing. The retail price is set at $165 USD.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

Aritzia x Nike LD-1000 (W)
Color: Coconut Milk/Gum Light Brown-Sail
Style Code: IQ9609-113
Release Date: March 3, 2026
Price: $165

Supreme x Nike SB Air Max CB 94 Low Releases March 5th

The Supreme x Nike SB Air Max CB 94 Low Pack official images have landed, confirming one of Spring 2026’s most unexpected crossovers. Supreme and Nike’s latest collaboration gives Charles Barkley’s signature sneaker game up a fresh makeover with the kicks sneaker silhouette getting revamped through Supreme’s lens. Set to cater to the skater populace, this partnership splices together tradition performance sneaker legacy with trendy streetwear aesthetics.

That rollout is happening sooner than expected, with the pack scheduled to release on March 5th (March 7th in Asia) through Supreme’s weekly drop format. The collection will be available exclusively via Supreme’s online shop and in-store locations, aligning with the brand’s traditional launch structure

Coming in Black, White Gum, and Metallic Gold colorways, this pack of kicks maintains the lugged Air Max CB 94 Low construction with menacing teeth wrapped around the midsole while featuring its signature Nike Air. However, Supreme branding reshapes the identity, appearing on the tongues, heel tabs, insoles, and outsoles. Nike SB marks the back heels, reinforcing the skateboarding influence. This Supreme x Nike SB collaboration feels deliberate rather than experimental.

The CB 94 was known for power and durability, traits that translate naturally into skate footwear design. That crossover gives the Air Max CB 94 Low Pack more credibility than typical fashion-driven remakes. It bridges performance history with skate function in a way few models can.

Details elevate the execution across all three pairs. A Nike SB Supreme hangtag is included, along with an extra set of laces for styling flexibility. The White Gum version is traditional chic. The Black feels downright stealthy. And the Metallic Gold adds standout style without going too far into gimmicky territory.

Supreme Nike SB Air Max CB 94 Release Date

The Supreme x Nike SB Air Max CB 94 Low Pack will release on March 5th (March 7th in Asia) exclusively via Supreme stores and online, priced at $145 USD.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

Supreme x Nike SB Air Max CB 94 Low
Color: Metallic Gold/Black-Varsity Red
Style Code: IM4283-700
Release Date: March 5, 2026
Price: $145

Supreme x Nike SB Air Max CB 94 Low
Color: White/Gum Light Brown-Varsity Red
Style Code: IM4283-100
Release Date: March 5, 2026
Price: $145

Supreme x Nike SB Air Max CB 94 Low
Color: Black/Metalic Silver
Style Code: IM4283-001
Release Date: March 5, 2026
Price: $145

The adidas Harden 10 Gets A “Joker” Colorway

Chaos usually shows up loud, and this one leans all the way into it. Purple and neon green set the tone, giving the adidas Harden 10 “Joker” a clear identity right away. It’s not just for looks either, as the build still centers around performance.

The upper comes wrapped in a molded purple shell with ripple patterns flowing across the sidewalls. Those waves create movement even when the shoe is still, adding depth without extra layers. A Core Black inner bootie runs through the middle, tightening the fit and breaking up the purple. It keeps things secure without feeling bulky.

Small Lucid Lemon hits show up near the toe, then hit harder at the heel. Neon stripes on the back pull attention immediately, especially against the darker tones. Underneath, bright green traction pods carry that same energy giving this release that “Joker” vibe. The circular grip pattern connects back to the upper, tying the whole design together.

There’s a clear shift here toward more expressive design within the Harden line. It still performs, but the visual identity carries more weight than before.

The adidas Harden 10 “Joker” releases March 21, 2026 via adidas.com and select retailers for $160.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

adidas Harden 10
Color: Supplier Color/Core Black-Lucid Lemon
Style Code: JQ9426
Release Date: March 21, 2026
Price: $160

adidas DON Issue 7 “Black/Gold” Has Championship Vibes

A sharper, more refined direction continues to take shape within adidas Basketball’s guard-focused lineup as Donovan Mitchell’s latest signature evolves. The adidas DON Issue 7 “Black/Gold” steps in with a stripped-back look that leans on contrast and structure rather than loud color blocking. Release is set for Spring 2026, giving the model an early presence ahead of the next performance cycle.

A blacked-out upper sets the tone, built with lightweight mesh and layered textiles that feel streamlined on foot. A zippered shroud runs down the center, covering the laces and adding a controlled, almost aerodynamic finish. Along the sides, subtle dotted striping creates movement without breaking the all-black flow, giving this DON Issue 7 colorway a quiet sense of detail.

Gold details help draw attention. Extended midfoot molding cups into midsole for visual definition and added support. Metallic gold touches on Spida logo on tongue and outsole. Three Stripes branding is tonal and extends into the heel for minimal contrast.

Inside the shoe radial forefoot traction patterns aid cutting while longitudinal heel channels aid stability. Overall construction looks like there will continue to be a focus on explosiveness, maneuverability and lockdown in the paint.

The adidas DON Issue 7 “Black/Gold” releases Spring 2026 via adidas.com and select retailers for $120 USD.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

adidas DON Issue 7
Color: Black/Gold
Style Code: JQ9435
Release Date: 2026
Price: $120

New Balance 2010 Appears in “Vintage Indigo/Faded Teal”

New Balance keeps pushing its lifestyle runners forward, and the shift feels more natural than forced. This time, the New Balance 2010 “Vintage Indigo/Faded Teal” steps in with a calm mix of heritage and modern shape. It doesn’t chase attention, but instead builds its look through balance and familiar cues.

The upper leans on breathable grey mesh, which keeps things light and easy to wear. At the same time, Vintage Indigo suede overlays wrap the shoe and add depth without feeling heavy. Muted grey panels support the midfoot, while the “N” logo blends in with subtle contrast. Cream laces then break up the cooler tones and give the pair a slightly aged feel.

Underneath, the focus shifts toward comfort and stability. A sculpted midsole holds Faded Teal cushioning pods that add both softness and a small hit of color. These teal sections push outward slightly, so the base feels more planted. Meanwhile, the outsole uses a segmented layout for steady grip and daily use.

There’s a clear adjustment here, as New Balance keeps refining how its runners fit into everyday rotation.

The New Balance 2010 “Vintage Indigo/Faded Teal” releases Spring 2026 for $160 via NewBalance.com.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

New Balance 2010
Color: Vintage Indigo/Faded Teal
Style Code: U20101QY
Release Date: 2026
Price: $160

Jordan Pointe “Black/Sail” Now Available (March 2026)

UPDATE 3/2/26: The Jordan Pointe “Black/Sail” is now available on Nike.com for $125 USD.

Original Story 1/14/26:
Jordan Brand has opted for some trendier takes in its lifestyle releases as of late. They’ve looked sharper, sleeker, and more fashion-forward than ever before. You certainly can’t ignore that fact with the brand’s latest endeavor, as this hybrid takes influence from movement just as much as it does basketball. Meet the Jordan Pointe “Black/Sail.”

True to form, the silhouette remains relatively minimal. A sleek matte black upper extends clean-cut from toe to heel with only some soft overlays lightly adding structure throughout. Spanning across the midfoot is a wide elastic strap in place of laces that hooks into a triangular Flight badge, allowing branding to remain subtle.

The detail down low speaks volumes in contrast. Sculpted in Sail, the midsole bends through the midfoot with swooping organic curves. A black rubber outsole features wavy traction patterns and a recessed white Jumpman logo. Cream color accents a pull tab at the heel to help break up the collar and the rounded rear quarters keep the model feeling low to the ground.

The Jordan Pointe “Black/Sail” drops March 2, 2026 via Nike.com and select retailers.

Stay up to date with all upcoming Air Jordan releases from our Air Jordan Release Dates page. Be sure to follow us on Twitter and Instagram.

Jordan Pointe
Color: Black/Sail
Style Code: IB8597-001
Release Date: Mach 2, 2026
Price: $125

Jordan Pointe “Chile Red” Now Available (March 2026)

UPDATE 3/2/26: The Jordan Pointe “Chile Red” is now available on Nike.com for $125 USD.

Original Story 1/14/26:
The Jordan Pointe “Chile Red” introduces a fresh direction for women’s footwear under the Jumpman banner. Drawing from ballet shoes, the design blends elegance with modern training utility.

Ribbons tie the ballet sneaker while supported by a Velcro strap. The bulky outsole is also tuned into modern day trends feeling fresh yet wearable.

Jordan chose Chile Red, Deep Maroon and Pueblo Red for a rich tone down color scheme. Compared to the earlier Royal Blue version, this colorway feels more refined and editorial. It shows Jordan Brand experimenting with form, not just color.

The Jordan Pointe “Chile Red” releases March 2, 2026 via Nike.com and select retailers.

Stay up to date with all upcoming Air Jordan releases from our Air Jordan Release Dates page. Be sure to follow us on Twitter and Instagram.

Jordan Pointe
Color: Chile Red/Deep Maroon-Pueblo Red
Style Code: IB8597-600
Release Date: March 2, 2026
Price: $125

Social Status x Air Jordan 1 Low OG Releases Holiday 2026

Jordan Brand’s Holiday 2026 lineup continues to build momentum, with Social Status stepping in for another collaboration—this time centered around the Air Jordan 1 Low OG. Following their ongoing partnership under The Whitaker Group umbrella, the boutique is set to deliver a fresh take on one of Jordan’s most iconic low-top silhouettes, alongside a set of Air Jordan 11 Low collaborations.

Early previews suggest a familiar foundation inspired by the classic “Chicago” color blocking, but this pair introduces a noticeable shift in materials and texture. Red leather overlays wrap the toe, eyestays, and heel, while a bold Blue mesh paneling runs across the midfoot, adding contrast and depth to the design. Black Swooshes and matching laces keep the look grounded, while White lands on the tongue and toe box for balance.

One of the more unique touches appears at the heel, where cracked Brown leather replaces the traditional finish, stamped with the Wings logo for a vintage feel. Additional details include Nike Air branding on the tongue, an aged midsole for a worn-in aesthetic, and a Red rubber outsole to complete the look.

While current images are based on mock-ups, the overall blocking is expected to stay close to what’s been previewed.

Social Status Air Jordan 1 Low Release Date

The Social Status x Air Jordan 1 Low OG is slated to release during the Holiday 2026 season, with availability expected through Social Status, SNKRS, and select neighborhood retailers.

Stay up to date with all upcoming Air Jordan releases from our Air Jordan Release Dates page. Be sure to follow us on Twitter and Instagram.

Social Status x Air Jordan 1 Low OG
Release Date: Holiday 2026

Source: Sneaker Files / Sneaker Market RO / @zsneakerheadz / @brandon1an

Air Jordan “Black Pack” Releases Holiday 2026

Jordan Brand is lining up something different for Holiday 2026 with the Air Jordan “Black Pack”, a release centered around four of its most unconventional silhouettes. Instead of leaning on familiar retros, the collection pulls from models that rarely get this level of attention.

New mockups of the Air Jordan “Black Pack” have surfaced, offering a closer look at its blacked-out execution along with new details on materials and limited availability.

The collection includes the Air Jordan 14 Low, Air Jordan 15, Air Jordan 16, and Air Jordan 17 Low. Each pair is expected to carry layered black tones and elevated textures that lean more luxury than retro.

Early mockups by Sneaker Files and @zsneakerheadz point toward materials like snakeskin, ostrich, and gator-style finishes. The approach favors depth and texture over contrast. Newly surfaced mockups build on that direction, offering a clearer look at the premium detailing across each model. The pack is also expected to release in limited quantities, reinforcing its elevated, fashion-forward direction.

Jordan Brand is also preparing matching apparel to support the rollout. Hoodies, pants, and tees are expected to land alongside the sneakers, giving the project a full lifestyle presence.

Air Jordan Black Pack 2026 Release Date

The Air Jordan “Black Pack” will release during Holiday 2026 through select NBHD retailers and Nike.com. Each pair will retail for $240 USD.

The Air Jordan 14 Low and Air Jordan 16 arrive on October 3, 2026, while the Air Jordan 15 and Air Jordan 17 Low will follow on November 7, 2026.

Stay up to date with all upcoming Air Jordan releases from our Air Jordan Release Dates page. Be sure to follow us on Twitter and Instagram.

Air Jordan 14 Low “Black Pack”
Color: Black/Off Noir
Style Code: IZ3884-001
Release Date: October 3, 2026
Price: $240

Air Jordan 16 “Black Pack”
Color: Black/Off Noir
Style Code: IZ2586-001
Release Date: October 3, 2026
Price: $240

Air Jordan 15 “Black Pack”
Color: Black/Off Noir
Style Code: IZ2585-001
Release Date: November 7, 2026
Price: $240

Air Jordan 17 Low “Black Pack”
Color: Black/Off Noir
Style Code: IZ2638-001
Release Date: November 7, 2026
Price: $240

Gucci Mane Stars in HOKA Bondi 7 Campaign With Foot Locker

HOKA continues to expand beyond its core audience with a culture-driven push alongside Foot Locker, tapping Gucci Mane to spotlight the Bondi 7. While the brand has built its reputation on comfort and performance, this campaign signals a stronger move into lifestyle and street relevance.

The rollout cleverly plays off a long-running NBA inside joke, pairing Gucci Mane with veteran referee James Williams, who’s widely known as his real-life lookalike. The resemblance has been a talking point among players for years, making their on-screen link-up feel natural rather than forced.

In the campaign video, Gucci shops for sneakers while Williams appears as a Foot Locker employee, adding a light, unscripted feel that leans into humor and personality. The moment closes with Gucci’s signature “Guwop!” ad-lib, keeping things authentic to his persona.

At the center of it all is the HOKA Bondi 7, a comfort-focused lifestyle model built with open mesh uppers and memory foam cushioning. Gucci’s featured pair arrives in a clean “Black/Silver” colorway, now available through Foot Locker for $165 USD.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.