“We were totally enthusiastic about the first sketches that Jeremy presented to us”, said Dr. Annette Winkler, Head of smart, during the world premiere. “Both smart and the wings represent a bit of freedom on the crowded streets of major cities. In their respective disciplines, both the fashion designer Jeremy Scott and the smart brand are pioneering trendsetters, venturing into uncharted territories and challenging the status quo.”

Wings – the symbol for carefree driving fun

True to form, the cooperation itself was out of the ordinary, smart being the first car brand to permit a fashion designer to make changes to the vehicle’s body. As Head of Mercedes-Benz and smart design Gorden Wagener explains: “Cooperations with fashion designers are normally limited to selecting interior materials and interior and exterior colour schemes. With Jeremy Scott, however, we wanted to go one step further and integrated the typical wings as a central design element in the vehicle body. This was quite a challenge, because it was not just a case of creating a showcar, but rather of creating a near-series study with the potential for licensing it for road use in the future.”

Wings are one of the recurring design elements used by Jeremy Scott to great effect. Be it sweatshirts, sunglasses or sneakers, winged motifs crop up again and again in his collections. “For me, wings mean freedom, a sense of weightlessness. Because of this, I definitely wanted to have them for the smart electric drive in order to convey the way it frees the environment of noxious emissions and symbolises the new lightness of mobility”, explains Jeremy Scott, who, in addition to his fashion collections, also creates unique costumes for pop stars such as Lady Gaga, Madonna, Katy Perry and Rihanna.

smart forjeremy – an electrifying love story

Within eight months, Jeremy Scott had developed the smart forjeremy together with designers of the “smart Design Division” at the Mercedes-Benz Cars Advanced Design Studios in Carlsbad, California. Gorden Wagener says: “Working with Jeremy was fantastic – he is a veritable fireball of creativity”. With the typical stylish design of the smart fortwo to inspire him, the international fashion giant came up with a whole host of visionary ideas.

All of which results in an avant-garde and futuristic smart with loving details based on the overriding wing theme. The smart forjeremy is painted in bright white, against which the chrome-plated tridion cell glistens like a jewel. On either side of the vehicle is a wing made of transparent fibreglass and decorated with rocket-shaped elements that light up red, serving as rear and brake lights. “Transparency was a very important factor for me, since it represents lightness and space”, explains the designer.

The vehicle’s dynamic, self-assured look is further enhanced by means of wider rear tyres and wider rear wheel arches. The wheel rims are shaped like aeroplane propellers, giving the impression that the electric smart might take off at any minute. With the elegantly curved “eyebrows” above its front headlights, the smart forjeremy conveys both untamed curiosity and unbridled joy. Complementing the tridion cell, the eyebrows are bright chromium plated, as are the top half of the mirror caps and the frame around the radiator grille.

Luxurious interior – a dream in white

The exclusive and elegant marriage of white and glistening chrome accents is continued in the interior of the vehicle, creating an undeniably luxurious look. Together with interior designers of the “smart Design Division” in Sindelfingen, Jeremy Scott chose fine white nappa leather for the instrument panel, seats and door trim. Whilst the instrument panel features minimalist seams, the seat insert areas and the centre panels in the doors boast extravagant diamond stitching. The gleaming chrome surfaces of the main door trim and typical smart elements such as the closing handles, the side boomerangs of the instrument panel and the characteristic rings on the dashboard instruments form an elegant contrast to the matte white.

Shaped like a jet engine, the bright chromium plated side air inlets complete the wing theme on the exterior. The white steering wheel with two chrome spokes is open at the top, further enhancing the sporty, sweeping impression of lightness.
“We will also launch a limited special edition of the smart forjeremy in 2013″, Winkler said.
“And I really look forward to cruising the city in this item of haute couture.”

Exciting and stylish driving fun – without any emissions