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Sneaker Talk: OVO x Air Jordan 10 “White”

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The OVO x Air Jordan 10 “White” is one of Drake’s most notable Jordans. The sneaker, which was a Quickstrike drop at an OVO pop-up shop in Los Angeles in April 2015. The sneaker’s minimal aesthetics, coupled with its scarcity, made the release one of the most desirable sneakers of 2015.

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Made with summit white premium leather, the Jordan 10 also has textured stingray skin overlays for a luxe touch. Metallic gold accents call attention to the branding, and a translucent outsole with gold speckles provides a bit of flash. OVO branding underneath the sole also pays tribute to Drake’s brand. That’s one of the details sneakerheads still love about the sneaker.

A limited wider release of the shoe arrived in September 2015 for fans who wanted to experience the retro at retail. The pair restocked through the OVO app in 2016, but the supply never matched the demand. In retrospect, it was the perfect representation of Drake at the height of his sneaker game at the time. Merging hip-hop culture and Jordan legacy, his collaborations with the brand at the time feel almost timeless rather than trendy, compared to other releases during that period.

Today, if you’re a sneakerhead still hunting for a pair, the OVO x Air Jordan 10 “White” is available on resale platforms such as StockX.

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OVO x Air Jordan 10 “White”
Color: Summit White/Metallic Gold-White
Style Code: 819955-100
Release Date: September 12, 2015
Price: $225

Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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