OBEY takes a bold step into footwear with its latest collaboration, partnering with Reebok for a military-inspired collection. Renowned for its influence in streetwear, this marks OBEY’s most significant footwear release since its 2018 project with adidas.

The collection reimagines three iconic Reebok models, blending OBEY’s unique design style with Reebok’s athletic legacy. The Club C gets a sleek olive and black revamp, featuring premium leather for a rugged yet polished vibe. The BB 4000 II embraces a hiking-inspired design, showcasing rich burgundy suede, metal eyelets, and bold rope laces. The Premier Road VI leans into utility aesthetics with a striking mix of black, red, and white, combining mesh and leather uppers for a modern edge. Each pair highlights co-branded details on the tongue and sidewalls, offering a touch of exclusivity.

To complement the sneakers, the collection includes an apparel range designed to elevate the look. The lineup features graphic tees, cozy hoodies, and sporty tracksuits, capturing the collaboration’s military-inspired theme. This apparel blends streetwear appeal with functional performance, making it ideal for everyday wear or active pursuits.

OBEY Reebok 2024 Release Date

Alongside the sneakers, OBEY and Reebok are releasing a matching apparel collection. The full lineup will debut on December 4th via Reebok, with prices set at $100 for the Club C, $110 for the BB 4000 II, and $120 for the Premier Road VI.

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