Nike N7 is partnering with four universities—Florida State, Nevada, New Mexico and Oregon State—to bring Native American Heritage Month to life on the basketball court during November. Teams from each participating school will make a departure from their traditional colors for one game, donning turquoise Nike N7 uniforms, to highlight the importance of bringing sport and physical activity to Native American and Aboriginal youth.
The goal of the November games is to harness the popularity of basketball on Native lands and drive even greater awareness of how Native youth can lead physically active lifestyles to be a positive force of change for future generations.
The current generation of Native youth faces challenges to their success and wellbeing, including the fact that Native communities suffer disproportionately from the negative effects of diabetes and obesity brought on by physical inactivity. N7’s mission to bring sport and all of its benefits to Native American and Aboriginal communities in the United States and Canada is critical to combat obesity, provide health benefits, and help young people develop discipline, focus and the will to succeed.
The turquoise color is deeply symbolic of friendship and community in Native American culture, reflecting the support of four schools to elevate the power of sport both inside and outside Native communities.
Oregon State was the first to make the commitment to wear turquoise in 2010, when its men’s basketball team made history as the first collegiate team to recognize Native American Heritage Month and Nike N7.
Source: Nike, Inc.