Nike release their first Olympic ad by showing newborn athletes receiving their first inspirational pep talk for motivation.
The road to greatness is a long one, made up of staunch determination, inevitable struggles and hard-won triumphs. Nike applauds the perseverance of the world’s greatest athletes and underscores a summer of sport with its “Unlimited Campaign,” which extends the brand’s recent series of athlete shorts and encourages everyone to embrace an “unlimited” mindset.
Titled, “Unlimited Future,” which was created by Wieden+Kennedy. The film was directed by Damien Chazelle and stars American actor Bobby Cannavale. Athletes Neymar Jr, Serena Williams, LeBron James, Mo Farah and Zhou Qi are represented.