The Nike SB x Air Jordan 1 “Lance Mountain” was a widely anticipated release. Featuring the dope design on the classic Air Jordan 1 silhouette, the sneaker pleased a wide variety of Jordan/SB lovers. The sneaker came in two different colorways. Both colorways feature a “Bred” and “Royal” base for the left and right sneaker, but you had a choice on if you wanted a pair with a black painted overlay or a white one. If you didn’t know, the Nike SB x Air Jordan 1 “Lance Mountain” comes with a dope new feature where the overlaying paint wears off after use displaying the sneaker’s true colors. Both iterations of the sneaker sold out everywhere, but only one prevails as the most popular.. can you guess which one? Take a look as we dig deeper into the question of “Black or White?”
The Nike SB x Air Jordan 1 “Lance Mountain” both retailed at $150. The lower price and limited quantities gave re-sellers a promising come up. Both pairs were instantly put up for sale on both Kixify and eBay listings. In just the first couple of days, the black version pulled in $18,416 in total sales while the white version just barely pushed $11,104.
Even though the black iteration only had 13 more pairs for sale, a sell-through rate clocked in at 50.59% put the sale numbers passed the white version which was only successful at a low 32%. This huge difference in sell-through rate made a big difference in overall sales.
Air Jordan 1 SB Lance Black Version
$328.86 Avg. Price
Air Jordan 1 SB Lance White Version
$326.58 Avg. Price
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