Nike aims to reduce Air Force 1 production to maintain its status and introduce fresh designs, as CFO Matt Friend disclosed in a recent earnings call reported by Complex. According to Friend, Nike intends to scale back some of its key franchises to accommodate innovation. Among these, the Air Force 1 will see a reduction.

Initially launched in 1982, the Air Force 1 has long been integral to Nike’s retro line. The plan isn’t to suddenly limit the sneaker’s availability but to moderate its release.

However, the AF1 epitomizes Nike’s dilemma—it’s a classic yet somewhat outdated. Despite its iconic status, Nike faces criticism for relying excessively on past models, lacking innovation.

Friend conceded the shortfall in fresh products but highlighted positive consumer responses to recent releases. This feedback spurred Nike to expedite the pullback, particularly in digital direct-to-consumer channels.

Friend clarified that this strategy isn’t a response to declining popularity but a deliberate brand decision. Despite potential for increased sales, Nike prioritizes brand integrity and long-term franchise health.

In conclusion, Nike’s decision to reduce Air Force 1 production underscores its commitment to innovation and long-term brand sustainability. By making space for new designs and addressing consumer demands, Nike aims to strike a balance between tradition and innovation in its product portfolio.

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