Home Nike Nike Allows You To Customize Your Own Shoe in Less Than 90...

Nike Allows You To Customize Your Own Shoe in Less Than 90 Minutes

Nike has unveiled the Nike Makers’ Experience, which will take customizing shoes to the next level. This month, with the opening of the Nike Makers’ Experience at Nike By You Studio at 45 Grand in New York, Nike’s Advanced Innovation team brings elements of this process to the consumer by merging digital design with traditional footwear making.

- Advertisement -

The experience begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, which can then be customized into patterns through shifts to size and color.

“The intention of the project is to bring to life the collaborative design experience that we offer our athletes,” says Mark Smith, VP of Innovation Special Projects. “They love products that tell their story, so we wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less than 90 minutes.”

They use a one-of-a-kind version of the Nike Presto X, a silhouette specially created by the Nike Advanced Innovation for the Nike Makers’ Experience. There are two versions of the shoe, a traditional Presto and a slip-on. Both are equally suited to the process of customization via dynamic object tracking and projection systems that instantly bring designs to life.

The invite-only experience will initially be limited to Nike friends and family and select Nike+ members. For more details, head over to Nike News.

Nike Makers Experience Custom Event

Nike Makers Experience Custom Event

Nike Makers Experience Custom Event

Nike Makers Experience Custom Event

Nike Makers Experience Custom Event

- Advertisement -
Avatar
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"
ADVERTISMENT

Follow Us

96,667FansLike
326,738FollowersFollow
45,235FollowersFollow

Recent Stories

Related news

Doernbecher Announces Virtually Freestyle Event

After being postponed due to COVID-19, Nike's Doernbecher Freestyle collection will officially be revealed at end of February. The The OHSU Doernbecher Children's Hospital announced...

Drake Teases New Nike Sneaker Collaboration

Drake is set to release a new sneaker collaboration with Nike on their newest Hot Step Air Terra silhouette in partnership with his Nike...

New Photos of the Carpet Company x Nike SB Dunk High

Baltimore-based skate brand Carpet Company, founded in 2015 by two Arab brothers - Ayman and Osama Abdeldayem, have teamed up with Nike SB to...

The Nike LeBron 18 NRG Arrives in “Blue Tint”

LeBron James and Nike Basketball are set to release an all-new grade school exclusive offering of the LeBron 18 arriving in an NRG "Blue...