Nike launches a new campaign to honor LeBron James’s second straight championship. After clinching tonight’s Game 7 victory, James helped lead Miami to become only the fourth team in the League to win back-to-back titles.


The new Nike Basketball campaign “Leave a Message” debuted immediately following Miami’s victory on digital and social media channels. It acknowledges James’s quest for greatness, told via voice messages from basketball luminaries and influential figures for James, including, Spike Lee, Warren Buffet, Dr. Dre, Coach K, Phil Knight, Drake, Bill Russell and kids from The LeBron James Family Foundation. Fans can call the phone number at the end of the spot to leave a personal message for James

Nike Basketball also pays tribute to James’s leadership and perseverance with a limited-edition championship pack, including, the LEBRON X PS ELITE, the LEBRON X LOW, two hats and a T-shirt.

Worn by James in Game 1 of the 2013 Finals, the LEBRON X PS ELITE has a red upper skin with a gloss geometric palm-leaf graphic inspired by Miami’s signature Art Deco architecture and native plant life. The shoes sock-liners are imprinted with “2-time champion” on the left and the seasons “11-12, 12-13” on the right.

The LEBRON X LOW sports an upper skin with a unique floral palm splatter print showcasing birds of paradise and palm trees. The upper is finished with a black matte skin with gloss chromaflair palm print graphic from toe to midsole and a glow-in-the-dark outsole. It also has imprinted “2-time champion” and “11-12, 12-13” sock-liners to celebrate James’s championship.

The two shoes and hats will be sold in a pack and will be available in very limited quantities in North America and China. The championship “Witness 2” T-shirt is available to pre-order on and will hit stores globally early next week.

Source: Nike, Inc.

  • anderson

    this pack is sick

  • derek

    congrats lebron and the heat

  • Miami Herald

    Let’s Three Peat next season

  • samuel

    really dope

  • glen

    want those low can’t even front

  • Kicks 101

    really nice pack with dope hats


    wonder how much it’s gonna be


    this was some bullshit fuck the heat and fuck lebron that 40 year old looking mother fucker

    • Jehliel Celestine

      Hahaha. Damn dude

    • Pippen

      u mad? bitter ass pussy this is a shoe site, don’t cry for your loss here and just enjoy sneaks

  • joel

    I want this pack

  • larry

    just more garbage nike trying to pull at us

  • sneakerhead


  • Zeek

    LeBron is the most overrated player in NBA history

    • yuppp

      beyond a retarded statement.

    • Jehliel Celestine

      So I gues him dropping 30 point plus in the series is just bullshit?

    • Miami Heat

      You just might have down syndrome

    • Pippen


  • zsneakerheadz

    IT’S A MUST HAVE!!!!

  • H-Boogy

    Hate nation. Quit cryin niggaz it’z over suck it up already.

  • hoez&solez

    6 more rings to go

  • Matt

    Why did they say lebron lead the team the whole team got to the championship and won it so give the team some credit but still team heat.

  • JuggFinesse

    Too bad this pack gone cost like 450 retail or more

  • Another Ring

    Them Lows are super tough !!!!!!!!