Back in February 2002, LeBron James covered Sports Illustrated which they used the phrase “Chosen One” for the cover story. Following that interview, LeBron had those words tattooed on his back before officially making his NBA debut.
Now entering his 8th straight trip to the NBA Finals, Nike celebrates with a brand new commercial taking us back to the moment when LeBron got his “Chosen 1” tattoo.
It’s one thing to put words on your back. It’s another thing to live up to them. Check out the spot below.