Local heroes in Northeast Ohio were asked to designed their own Nike LeBron 12 on NIKEiD by LeBron James. From those Nike LeBron 12 “Ohio Heroes” iD designs, LeBron will pick one of them to wear in an upcoming game.
Called the #iDYOURHERO initiative, Nike filmed videos and designed shoes for each of the 12 honorees that will be released over the next 12 days through a targeted digital ad buy, on social media, and posted on Nike’s website.
The chosen “heroes” include Akron St. Vincent-St. Mary basketball coach Dru Joyce, who coached James in high school, chef Jonathon Sawyer, owner of The Greenhouse Tavern on E. 4th Street downtown, and Larry Gray, a spokesman for the Cleveland Fire Department. – cleveland.com.