Launching December 4, consumers can customize the KOBE 8 SYSTEM footwear with various performance and style options enabling them to create their own personal edition. Consumers can customize the KOBE 8 SYSTEM with their name, number and favorite colors, and then choose from four cushioning options for personalized comfort and total control.
KOBE 8 SYSTEM Nike iD features:
1. Choose Your System
Featuring four midsole options, consumers can choose Lunarlon cushioning for a soft yet responsive ride, an orthotic-ready Nike Zoom insert which is super-thin and sits lower to the ground than traditional midsole inserts. And for players who want to track and measure their game with Nike+ Basketball, there are two additional midsole options: the KOBE+ 8 Sport Pack midsole (which comes bundled with the Nike+ Sport Kit) or the Nike+ ready midsole for players who previously purchased the Nike+ Sport Kit (sold separately).
2. Elevate Your style
Color combinations on the graphic snakeskin print upper range from pink flash, volt to pine and poison green, providing options to consumers for a truly unique and bold look.
3. Create Your Edition
Consumers can add their name, number and colors to hook up with their personalized identity.
Starting December 4, 2012, consumers can design, save and share their KOBE 8 SYSTEM shoes at NIKEiD.com. Beginning December 20, consumers can purchase their designs at NIKEiD.com on their desktop PCs, through their mobile device, and within select NIKE Stores.
Source: Nike, Inc.