Following the unveil of the 2019 Jordan Brand NBA All-Star uniform and footwear collections, Nike and Jordan Brand are inviting the community to get involved in the 2019 NBA All-Star Weekend in Charlotte from February 14th through February 17th.
In celebration of the event, Nike and Jordan Brand launch “Own The Game,” a film tribute to basketball legends who’ve owned their game on and off the court.
Nike and Jordan Brand members can visit the Owners HQ inside Charlotte’s historic Mint Museum, which includes opportunities to to wear-test pairs of the Adapt BB and Why Not Zer0.2, special talks and workshops, a SNKRS pop-up space, and customization station for the official uniforms for the 2019 NBA All-Star Game.
Other activities include weartesting and customization at Foot Locker House of Hoops Charlotte, workshops at Social Status, an exhibit at The Social Status House of DNA of iconic basketball shoes, and panels at The Female Quotient.
In addition to the weekend’s headlining game, some of the country’s top high school teams will face off at Johnson C. Smith University on Thursday, February 14.
There will also be special pop-ups set up in major cities across the country like New York, Los Angeles, Chicago, and Toronto. Check out the full schedule below.