Official images of the Nike Ja 3 “White Label” are now out, showing what could be one of the final major colorways before Nike moves on to the Ja 4.

The shoe comes dressed in white and silver, but the materials do most of the work here. Reptile-style textures appear across the upper, while quilted lining adds a more premium finish inside. Chrome details sharpen the look, including the raised “A” from the oversized “JA” branding that links into the metallic Swoosh.

Nike also carried the “White Label” theme into the packaging. The name appears on a suede lace bag and branded tissue paper, giving the release a more complete presentation than a standard colorway. It is also the first known Nike Basketball shoe to use the “White Label” name, following recent themed collections such as “Black Label” and “Warning Label.”

Initially, there was some rumor that the sneaker had ties-in with 2026 WNBA All-Star Weekend in Chicago due to the timing. However, Nike has not announced any connection.

The Nike Ja 3 “White Label” will release July 24, 2026 through Nike.com and select retailers. The retail price is set at $150.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.