Home Nike Nike Inside Access: Natural Motion and Nike Free

Nike Inside Access: Natural Motion and Nike Free

Think back to being a kid. It’s summer and you’re running giddily on the sand, making divots and dodging waves. Or you’re charging through dewy grass chasing the first fireflies to emerge in the waning dusk. It felt good to run free, unburdened by shoes or socks, connecting with the ground, inciting your senses with texture and temperature. That feeling, those sensory fireworks, fuel the concept of natural motion and Nike’s mission to create shoes that place an athlete closer to the ground, more in tune with one’s body and innate physical abilities.

- Advertisement -

“It’s all about the feet — it’s not about the shoes.” — Nike co-founder Bill Bowerman

Bowerman’s fundamental belief that shoes should provide protection and traction but minimal weight and zero distraction guides the design philosophy of natural motion. This approach is seen in flexible Nike Free footwear, first introduced a decade ago to mimic the biomechanics of running barefoot. Nike Free has expanded what a shoe can do for the foot and changed he way shoes are made at Nike.

)

BEFORE NIKE FREE THERE WAS…
The revolution didn’t occur overnight. Nike Free stems from a succession of lightweight, close-fitting shoes starting with the Nike Cortez.

Nike_Cortez_large

NIKE CORTEZ
In 1972, Bowerman designed the Cortez, the first track shoe created by Nike and the first shoe with a full-length midsole made from dual-density foam. It exemplified Bowerman’s obsession with stripped-down, high-performance running footwear and influenced Nike designers approach to footwear for decades to come. “Bowerman had the idea that simpler was better,” says Tobie Hatfield, Director of Athlete Innovations and Explorations at Nike. “These shoes are still shining examples of giving an athlete exactly what they need.”

- Advertisement -
ADVERTISMENT

Follow Us

95,257FansLike
322,564FollowersFollow
43,547FollowersFollow

Recent Stories

Related news

G-Dragon Reveals PEACEMINUSONE x Nike Air Force 1 in Red

Korean pop star, G-Dragon and his label PEACEMINUSONE have expanded their partnership with the launch of the "Para-Noise 2.0" edition. But much like last...

Official Photos of the Nike Air Max 90 “Valentine’s Day”

Following the recently revealed "Love For All" Air Force 1 Low, Nike gives us a look at their upcoming Air Max 90 that will...

Nike Air Force 1 Low “Fresh Perspective” Ready For The Outdoors

Part of Foot Locker Inc.’s upcoming “Fresh Perspective” collection is the Air Force 1 Low that nods to the great outdoors. Dressed in a White,...

Nike Air Max Zephyr Arriving in Black, Grey, and White

The Nike Air Max Zephyr is the latest model from the Swoosh to incorporate their signature innovational Air Max cushioning that comes in a...