Nike’s iconic motto, “Just Do It,” has been a tremendous marketing triumph, shaping Nike’s global brand identity for three decades.

Expanding on Don Wieden’s original 1988 creation, Nike Sportswear is launching a fresh “Just Do It” collection for fall. Included in the lineup is an exclusive Dunk Low release for women.

At first sight, the Nike Dunk Low presents a pristine all-White appearance. Yet, a closer inspection reveals an iridescent finish on the toe box, mid-foot panels, Swooshes, and heel area. Standout features also include Black upside logos on the tongue labels and insoles, along with the “NIKE” lettering on the heels. Completing the minimalist look are “Just Do It” lace dubraes atop a solid White rubber sole.

Take a look at the official photos below, and anticipate the Nike Dunk Low “Just Do It” arriving in the coming months at select Nike Sportswear retailers, both in-store and online at Nike.com. The retail price tag is set at $130 USD.

In summary, Nike’s enduring slogan continues to inspire and resonate with consumers worldwide, while the upcoming “Just Do It” collection promises to maintain the brand’s legacy of innovation and style. Be sure to keep an eye out for this exciting release!

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