Nike has officially unveiled their Be True 2017 Collection that will release early June 2017. Nike believes in the passion and pursuit of sport by all athletes, a message articulated in the EQUALITY initiative that launched last February.
The footwear collection includes the Nike Air VaporMax, Flyknit Racer, Cortez and the Pegasus 34, along with matching apparel. Each pair comes accented in rainbow colors to represent the original 1978 Pride Flag with other prominent symbols of Pride, including the color pink and the triangle, with Nike innovations and the encouraging message, RUN FIERCE, printed onto the shoes’ sock-liners.
“The key for us was to create something that people could unite around to show their support for LGBTQ athletes,” says Robert Gorman, LBGT Network Leader at Nike. “Sporting your rainbow in the gym or on a run became a way to feel like you belonged to something larger – you were connected to being ‘out’ or being an ally. The rainbow has and always will be incorporated into the BETRUE product in some way.”
Nike Be True 2017 Collection Release Date
The Nike VaporMax “Be True” will release on June 1st on NikeLab.com; the rest of the Nike Be True 2017 Collection releases on June 5th on Nike+, Nike SNKRS, NikeLab, and select retailers.