Starting today, Nike will transform parts of New York City into Zoom City for the week of All-Star, redefining the way basketball fans and sneaker aficionados experience the game from court to culture.
Step into the future of basketball at the Zoom City Arena. Zoom City Arena is a state-of-the-art basketball facility featuring a full-sized LED basketball court that brings graphics and video to life. The regulation-size court incorporates a fully programmable LED screen to run content and interactive training programs. Consumers are invited to witness and work out with the best Nike athletes and Nike Master Trainers through virtual training programs and the signature move sequences of some of the best in the game.
Consumers can sign up for court access through nike.com/nyc. Zoom City Arena is located at 419 Canal Street, New York, and will be open Feb. 13-15 from 10:30 a.m.-10 p.m.