Much like Nike did back in 2016 with their “Vote Back” campaign followed by last year’s “Vote Forward” competition. For 2018, Nike will be allowing fans to create their own sneakers for Air Max Day.
From March 22 to April 15, Nike will be hosting Nike: ON AIR, a design workshop series in Paris, London, New York, Seoul, Shanghai and Tokyo that engages participants in the Nike footwear design processes.
The program grants participants (no prior experience in product design is required) an opportunity to create the ultimate articulation of one of 10 Air Max icons for their city through creative sessions that will encompass the briefing, concept building and mood boarding stages of design.
Those ten models includes the Air Max 1, Air Max 90, Air Max 180, Air Max BW, Air Max 93, Air Max 95, Air Max 97, Air Max 98, Air Max 270, and the Air VaporMax Plus.
Altering finishing up on the design process, On Air participants will then submit their design to the panel of judges. Only three designs from each city will be chosen as semifinalists, where fans will then be able to vote on Nike.com/OnAir. Each city’s top-voted design will then be put into production and released on a later date.