The Nike Air Max 97 UNDFTD is officially set to begin releasing this Saturday, September 16th to celebrate the 20th Anniversary of the Nike Air Max 97.

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In celebration, the two parties combine forces for an Air Max model that neatly ties together a shared, future-focused ethos.

“The Air Max 97 is one of those pinnacle sneakers that changed everything when it came out. Nothing had looked like it at the time; the shape, lacing system and metallic silver gave it a more premium feel people hadn’t really seen before. Upon its release it stopped everything, it screamed future,” says UNDFTD co-founder Eddie Cruz.

For its collaboration, UNDFTD gives the Air Max 97 a luxury twist — not in material, but in direct ode to Italian fashion. Just as the shoe represents two anniversaries, the conceit works two times over. First, it pays homage to a nation that championed the silhouette from the start, and second it nods to the intersection of high and low that’s been staple of streetwear for generations.

Nike Air Max 97 UNDFTD Release Date

Look for the Nike Air Max 97 OG “UNDFTD” to release in both Black and White exclusively at UNDFTD on September 16th. A global launch of the Black colorway follows on September 21st via Nike.com.

UPDATE: Undefeated and Nike will be releasing an entire footwear and apparel collection that includes hoodies, t-shirts, socks, and bags at Undefeated locations and online.

Undefeated Nike Air Max 97 Apparel Footwear Collection

Undefeated Nike Air Max 97 Apparel Footwear Collection

Undefeated Nike Air Max 97 Apparel Footwear Collection

Undefeated Nike Air Max 97 Apparel Footwear Collection

Undefeated Nike Air Max 97 Apparel Footwear Collection

Undefeated Nike Air Max 97 Apparel Footwear Collection

Undefeated Nike Air Max 97 Apparel Footwear Collection

Nike Air Max 97 OG “UNDFTD”
Color: Black/Gorge Green/White-Speed Red
Style Code: AJ1986-001
Release Date: September 16, 2017 (UNDFTD)
Release Date: September 21, 2017 (Nike SNKRS)
Price: $180

Nike Air Max 97 UNDFTD Black White Release Date

Nike Air Max 97 UNDFTD Black White Release Date

Nike Air Max 97 UNDFTD Black White Release Date

Nike Air Max 97 OG “UNDFTD”
Color: Sail/White-Gorge Green-Speed Red
Style Code: AJ1986-100
​Release Date: September 16, 2017 (UNDFTD)
​Price: $180

Nike Air Max 97 UNDFTD Black White Release Date

Nike Air Max 97 UNDFTD Black White Release Date

Nike Air Max 97 UNDFTD Black White Release Date