UPDATE 2/3/26: The Nike Air Max 95 Big Bubble “Hong Kong” will release February 19th alongside the rest of the colorways from the “City Pack” Family Reunion collection via SNKRS for $190 USD.

Original Story 1/29/26:
While many releases lean into innovation and tech, this one looks outward instead. It’s built around “Hong Kong,” using location and mood as the foundation rather than performance claims.

The Nike Air Max 95 “Hong Kong” pulls from the city’s late-night glow rather than daytime landmarks. Neon lights, reflections, movement after dark. That mood shows up immediately, not through logos or text, but through color and texture choices that feel layered instead of loud.

Red leather wraps the T-toe, grounding the shoe early. From there, the familiar wavy panels move gradually from white into deeper reds. Nothing hits all at once. Along the lower panels, orange embroidered specks sit almost randomly, like light flicker instead of pattern.

Higher up, the materials shift again. Dark red suede with black flecking gives way to black mesh near the collar, keeping the upper from feeling heavy. The tongue stands apart, finished in a multicolor canvas that feels intentionally different.

The Nike Air Max 95 “Hong Kong” releases February 19, 2026, for $190 via Nike.com and select retailers.

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