Nike is taking one of its most familiar Air Max models in a direction that will likely split longtime fans.
Unveiled during Paris Fashion Week, this experimental Nike Air Max 90 replaces the sneaker’s usual rounded shape with a noticeably sharper, squared-off build. The blocky treatment starts at the toe but continues across nearly every part of the design.
The upper sits flatter than the standard Air Max 90, while rough edges and stiff geometric panels give it an almost unfinished look. Nike also reshaped the Swoosh into an arrow-like graphic and rebuilt the sole with angular, polygonal lines.
The design follows the square-toe Air Force 1 that Nike previewed alongside several other unusual concepts, including a low-cut Foamdome and a laceless Air Max 97. Its digital appearance also brings to mind the dotSWOOSH Air Max 1 “Low Poly” releases, especially when dressed in the bright green colorway shown here.
Whether sneaker fans embrace the new shape remains to be seen, but Nike clearly wants the redesigned Air Max 90 to spark conversation.
The square-toe Nike Air Max 90 is expected to arrive during Spring 2027, though full release details have not yet been announced.
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Photos: wegotnotaste
