Each April 27th, the Netherlands celebrates Koningsdag, or King’s Day, marking the monarch’s birthday. This tradition, once Koninginnedag for queens, features a nationwide vrijmarkt, or “free market,” where locals sell used items. Oranjegekte, or “orange madness,” dominates the day as citizens wear orange attire. In 2024, King’s Day coincides with King Willem-Alexander’s birthdate.

For this year’s King’s Day (KD), Nike introduces a special Air Max 1 edition. The shoe, in Cacao Wow, Bright Mandarin, Amber Brown, Monarch, and Earth tones, honors the oranjegekte fervor. Crafted from premium materials, it boasts canvas and woodgrain-patterned textile accents on the heel. Velcro tongue tags and leather interiors add unique flair. With a Brown midsole and visible Air Max heel units, it promises comfort atop a durable rubber outsole.

King’s Day Air Max 1 Release Date

The Nike Air Max 1 “King’s Day” arrives in Spring 2025. It will be available at select Nike Sportswear stores in-store, online, and on Nike.com. The retail price tag is set at $140 USD.

In conclusion, as the Dutch commemorate King’s Day, Nike joins the festivities with a special edition AM1. Embodying the vibrant spirit of oranjegekte, this shoe promises both style and comfort for celebrants nationwide.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

UPDATE 4/17/25: Nike originally planned to launch this Air Max 1 for King’s Day 2024, but the release was pushed to 2025 instead. Retailer size? has confirmed an April 19th release, with access available through a draw on the size? launches app. Additional retailers are expected to reveal their release plans soon. Enjoy the official photos below.

Photos: size?

Photos: Nike

Photos: JD Sports UK