The Nike Air branding is so cherished by sneakerheads these days that it actually raises the value of a particular Air Jordan and makes them so highly demanded that people are often willing to spend double, or even triple the retail cost just to own some Nike Air Jordan OGs. Even though it’s nothing more than a piece of molded plastic.

The Air Jordan 3 to Air Jordan 6 era is considered by many sneaker enthusiasts the Air Jordan Golden Era. Which is the span that Jordan Brand utilized the large Nike Air logo on the heel.

So far, we have shared information of the Air Jordan 6 “Maroon” set to debut this October 2015, and the Air Jordan 4 ’89 “White Cement” releasing during the NBA All-Star Weekend 2016 – both branded with Nike Air.

So why do you guys think Nike Air is so cherished? Is it because it’s the embodiment of an Air Jordan Retro release? But does Nike Air really matter, or does it just come down to hype?

Cast your vote below and leave your thoughts in the comments section. Do you really care if an Air Jordan Release comes with Nike Air or not?

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