Nike is bringing back Deion Sanders’ legacy with a modern spin on the iconic Air Diamond Turf. Inspired by his hit single, “Must Be the Money,” this 2025 release highlights Sanders’ unique crossover from sports to hip-hop—a bold move that set him apart in the 90s. The reimagined sneaker honors his legendary career while celebrating his influence beyond the football field.

Crafted in premium white leather, this edition features accents of blue, black, and metallic gold, adding a touch of elegance to the bold design. Yellow piping along the upper delivers a nostalgic vibe, reminiscent of the vibrant 90s style Sanders embraced. The Diamond Turf logo on the tongue ties it all together, nodding to Deion’s trailblazing athletic career and his charismatic personality that captivated fans.

This rendition of the Air Diamond Turf “Must Be the Money” is a testament to Deion Sanders’ timeless impact on sports and culture. Nike’s thoughtful design showcases elements that honor Sanders’ achievements and his ventures into music, reminding fans of his unbreakable spirit and confidence.

Nike Air Diamond Turf Must Be The Money Release Date

Set to release in Fall 2025, the Nike Air Diamond Turf “Must Be the Money” will be available at select Nike Sportswear retailers, both in-store and online, including Nike.com. Priced at $130 USD, this sneaker will be offered in men’s sizing.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

Photos: Deion Sanders Jr.