Nike adidas Under Armour Will Not Sign Lonzo Ball

Nike, Adidas and Under Armour have officially announced that they’re not interested in signing potential lottery pick Lonzo Ball to an endorsement deal. According to ESPN, Ball’s father, LaVar, confirmed that the three shoe and apparel brands informed him that they were not interested in completing a deal with his son.


In his meetings with all three companies, LaVar insisted that they license his upstart Big Baller Brand from him. He also showed the companies a shoe prototype that he hoped would be Lonzo’s first shoe.

“We’ve said from the beginning, we aren’t looking for an endorsement deal. We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.” – LaVar Ball

Lonzo is projected to be one of the top picks, if not the number one pick in the upcoming NBA Draft. For more on this breaking story, head over to ESPN.