This year’s Nike BeTrue Collection look multidimensionally at LGBTQIA+ representation and interprets those perspectives through timeless silhouettes and color applications.
Reflecting the same power of the spectrum in the LGBTQIA+ and allied community, the inspirations behind the designs span time periods and settings. The silhouettes themselves occupy different eras and spaces too, and form a lineup that brings a unified strength in diversity.
For Nike, these expressions include the Nike Air Force 1, the Nike Air Max 2090 and the Nike Air Deschutz. The Air Force 1, in its first BeTrue edition, features a 10-color heel mark inspired by the More Color, More Pride flag introduced in Philadelphia in 2017. To recognize people of color in the LGBTQIA+ community, the colors of the flag were expanded to add the black and brown stripes.
Nike 2020 BeTrue Pride Collection Release Date
Look for the Nike 2020 BeTrue Pride Collection to begin releasing on June 5th in Greater China followed by a global launch on June 19th. The retail price tag is set at Air Deschutz ($90), Air Force 1 ($120), and Air Max 2090 ($150).
Release Date: June 19, 2020