New Balance has reintroduced the MADE 990v1 as the first installment of the MADE 990 Version Series. As you know, the New Balance MADE 990v5 has become an iconic silhouette in the fashion world. The timeless 990 is approaching its 40th Anniversary early next year and New Balance will roll out a first of its kind program to pay the legacy shoe homage. New Balance will launch the MADE 990 Version Series as a staggered release of classic archival models (990v1, v2, v3, and v4) throughout the summer and fall.
The Version Series will showcase the heritage of the 990 with each limited release drop, but will also include some new special edition detailing alluding to the 990’s 40th “Ruby” Anniversary.
Each archival model will feature a Ruby Red tag as well as hits on the tongue with the version and establish date insert. Additionally, the sole, insert and duster bag will have an image of the clock tower at the New Balance factory in Lawrence, MA. These elements are a nod to the rich heritage of New Balance’s MADE platform, and an indicator of the timelessness of MADE.
In addition to the ruby-accented version series models, New Balance will also be re-releasing authentic bring-back models of the 990v2 and 990v3 in the Core Black, Grey, and Navy colorways.
Look for the New Balance MADE 990v1 to release on June 17th at select retailers and NewBalance.com.
Release Date: June 17, 2021