New Balance is currently celebrating its 30th Anniversary of the 998, a shoe that released in 1993 and was the first silhouette to to utilize ABZORB cushioning. For the occasion, the popular model will be joining the highly anticipated Made in USA Season 3 collection designed by Teddy Santis in a new “Plum Purple” colorway.
Dressed in a Plum Purple, White, and Black color scheme. This offering of the New Balance 998 comes constructed in a mix of pigskin suede, mesh, and leather materials. It features a Purple base with Grey “N” logos on the sides and White branding on the tongues and heels. Its signature ABZORB cushioning in the midsole atop a Black rubber outsole completes the design.
Check out the photos below, and look for the New Balance 998 Made in USA “Plum Purple” to release on June 29th at select New Balance retailers and New Balance.com. The retail price tag is set at $210 USD.
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Color: Plum Purple/White-Black
Style Code: U998TE
Release Date: June 29, 2023
Price: $210
UPDATE 6/15: Check out the official photos of the New Balance 998 Made in USA “Plum Purple” below.