New Balance is set to unveil its highly anticipated Made in USA “Paris” collection, celebrating the convergence of art, heritage, and craftsmanship inspired by the City of Light. This exclusive release includes the iconic 990v6 and the 997 editions, both showcasing New Balance’s commitment to quality and timeless design.

The New Balance 997 Made in USA “Paris” is a standout in this collection. The sneaker features a harmonious blend of premium materials and intricate detailing, embodying the essence of Parisian elegance. The upper combines luxurious suede and leather in a sophisticated beige palette, accented with rich green and gold tones. The green “N” logo and gold overlays add a touch of luxury, while the brown accents provide a subtle contrast, making this sneaker a true work of art.

Mark your calendars for Friday, July 26, 2024, when the New Balance 997 Made in USA “Paris” will be available exclusively at the New Balance store in Paris.

To celebrate this special launch, New Balance has created a dedicated space within their Le Marais store, featuring bespoke furniture designed by renowned artist Franck Pellegrino. This curated environment reflects the collection’s inspiration, blending art and heritage in a unique retail experience.

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