New Balance is reintroducing the 740 running shoe in the vibrant “Firefly” colorway. This refreshed design features a breathable mesh upper with durable leather overlays. The color scheme blends classic shades of white, grey, and black, creating a timeless look.

Adding a bold twist, “Firefly” green accents the iconic “N” logo, midfoot paneling, tongue branding, and heel panel. This vivid color provides a striking contrast against the neutral tones. A black rubber midsole adds depth to the design, while green details on the Abzorb branding near the heel tie the look together seamlessly.

The New Balance 740 “Firefly” will debut on December 15, 2024. Priced at $110 USD, it will be available in unisex sizing. You can find the release at select New Balance retailers, in-store, online, and on NewBalance.com. This makes it easy for sneaker enthusiasts to grab a pair for their collection.

This iteration of the 740 combines performance and style effortlessly. The Abzorb cushioning ensures comfort, making it perfect for running or casual wear. Its retro-inspired aesthetic, paired with modern upgrades, caters to both longtime fans and new admirers.

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