New Balance continues its “Neon Nights” series with the 740, following its recent 1906R releases. This vibrant take on the 740 silhouette features a striking blend of colors that pay homage to early-2000s running aesthetics while embracing modern sneaker culture.

Dressed in “Concord Grape” mesh, the upper is complemented by “Purple Fuchsia” overlays and reflective silver accents. Bright yellow “Sun Glow” highlights appear on the tongue branding, laces, and signature “N” logo. An orange midsole with ABZORB cushioning enhances both comfort and style, while blue details on the quarter and heel add a fresh contrast.

Built for everyday wear, the New Balance 740 “Neon Nights” is now available in unisex sizing through NewBalance.com and select retailers. The retail price is set at $110 USD.

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