Introducing Concepts’ latest drop, the New Balance 2002R “Protection Pack” Collection. Drawing inspiration from rich hues and textures, this collection finds its muse in the prestigious setting of The Boston Athenaeum. This unique institution, serving as both a museum and private library, has safeguarded and conserved art, literature, and archives spanning from the 1800s to the present day.

The New Balance 2002R, a product of forward-thinking design, boasts its origins in performance running. Taking cues from the MR2002, a top-tier running shoe first launched back in 2010, the 2002R effortlessly merges high-performance aesthetics with everyday wearability.

This collection presents four distinct colorways, perfectly aligned with the autumnal vibes of 2023. Mark your calendars for the exclusive drop scheduled on Thursday, September 21st, at 11 AM ET. Be sure to head over to Concepts BOS, NYC, or visit cncpts.com to secure your pair, all priced at an affordable $160 USD. These options are available in men’s sizes.

In summary, Concepts’ NB 2002R “Protection Pack” Collection marries cutting-edge design with historical inspiration, encapsulated by The Boston Athenaeum. It promises both style and functionality, ensuring you’re ready for whatever the day throws your way. Don’t miss out on this exclusive release – set your alarm for September 21st!

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UPDATE 9/30: A wider release has been confirmed for Sunday, October 1st via NewBalance.com.