Reebok announces the launch of its first Reebok x National Geographic collection. This full-family footwear collection pairs both Reebok performance and lifestyle silhouettes with design details inspired by National Geographic’s riveting visual storytelling from around the world.
To bring the collection to life, Reebok has collaborated with two National Geographic Explorers, Dr. Rae Wynn-Grant and Matthieu Paley, to take the adventure-inspired footwear into the field, capturing content from their experiences. Both fierce advocates for wildlife conservation, Dr. Rae Wynn-Grant is a large carnivore ecologist focused on the ecological and social drivers of human-carnivore conflict. Matthieu Paley is an award-winning photographer who has focused his efforts on regions that he deems as misrepresented or misunderstood.
The National Geographic x Reebok collection includes the Club C ($80), the remixed Club C Revenge Legacy ($90) and Classic Leather Legacy AZ ($90), and two colorways each of the Floatride Energy 3 Adventure and Nano X1 Adventure.
Each silhouette also contains a unique QR code on the tongue transporting the consumer into the world that inspired the product through unique perspectives and 360 immersive videos. Additionally, kids models feature fun-facts on the inner tongue about each shoe’s habitat theme.
Look for the entire National Geographic x Reebok Collection to release on September 16th exclusively for Reebok Unlocked members followed by a wider launch on September 23rd on Reebok.com.
Release Date: September 23, 2021