Today is the first day of The Ryder Cup and Nike is shining a light on golf’s biggest names. Rory McIlroy is at the forefront of Europe’s team while Scottie Scheffler leads Team U.S.A. The two have one of the most watched rivalries of the tournament.
Nike debuted a new short film to celebrate the start of the competition. Narrated by boxer Mike Tyson, the spot captures the drama of a fight night, with some street culture added in for good measure. New York City-based street golf legend @tigerhoodnyc is seen hanging up a poster, hyping up the upcoming showdown between McIlroy and Scheffler.
Nike is clearly stoked to highlight the battle between McIlroy and Scheffler, as the narrative nods back to the brand’s past of bringing sports and culture together. From Jordan on the basketball court to Tiger Woods’ worldwide influence, Nike proved that it still has the winning formula when it comes to storytelling with this latest piece.
The Ryder Cup drama is upon us and Nike’s story telling kicks it up a notch. You can watch the campaign ad below.
Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.
