Michael Jordan takes flight in Paris to celebrate the 30th anniversary of Jordan Brand at Palais 23.
Three decades of flight deserves an appropriate celebration. With the spectacular Jordan Brand Palais 23 space, 30 years of the groundbreaking Air Jordan franchise is given a thrilling tribute in the French capital.
It was here, in the City of Lights, that a handful of very special guests stopped by to open the space. Michael Jordan himself joined his frequent partners-in-design, Tinker Hatfield and Mark Smith among other key figures in the 30-year evolution of Air Jordan, to discuss the highlights since the Air Jordan One arrived in 1985.
“I think we guessed right 30 years ago and it just happened. We had great collaborations that started in 1985 and they evolved,” says Jordan. “30 years later, we never knew that we’d still be doing it.”
Michael Jordan’s personal relationship with Paris goes back to the very beginning of his professional career, when he visited the city around the release of his first signature shoe in 1985. Winning a pre-season tournament in the city in 1997 has made France’s capital part of the Jordan story, and Palais 23 is built around telling a past and future narrative.
While in Paris, Michael Jordan and Tinker Hatfield, two thirds of the Air Jordan MTM project both debuted the Air Jordan 1 MTM. Other designer Mark Parker was unable to make the trip, whom is the other piece to completing the MTM Pack (Michael Jordan, Tinker Hatfield, Mark Parker).
Source: Nike, Inc.